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The Next Billion-Dollar Market Opportunity Is Mobile Enterprise

April 5, 2015

TechCrunch

Editor’s note: Kevin Spain is a general partner at Emergence Capital.

Enterprise mobile applications – like enterprise cloud applications a decade before – are poised to become a $100 billion market opportunity. I’ve worked with enterprise technologies exclusively for more than a decade and have watched as cloud apps took the enterprise by storm, giving businesses more flexibility and power than ever before.  Now, enterprise mobile is taking a page from enterprise cloud’s play book – but with a twist.

Obviously, mobile technology is less expensive, more accessible, and easier to use in many ways than cloud technology, and that makes it attractive to the enterprise. But what may not be so obvious regarding the allure of mobile for the enterprise is the degree to which it will democratize the use of technology for businesses in underserved sectors and far-flung locations.

There are more than 3 billion people globally who…

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